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Before I tell you how online marketers use the Internet to build their downline, let me tell you three rules for anyone considering to get involved.
Rule #1: You USE the products or services yourself.
Rule #2: You will USE the products yourself even though there's no compensation plan attached to the products.
Rule #3: You don't have problems recommending the products to anyone and everyone.
Then, only after you pass these three rules, you are more prepared to begin building the business. Or else, find the right products to represent.
Why do I stress the word "USE" twice above?
First, if you don't or can't use the products or services from your M'LM company, there's more likely that others will not use them too.
Second, how can you tell others if the products or services are any good if you, yourself, don't use them?
If you fall for the greed of getting lots of money by looking at the compensation plan only, you are more likely to quit in less than 90 days. M'LM requires work and that work is promoting your business and helping your team to grow.
Now that we've set the three rules for you to follow, we'll move on to using the internet to build your downline. And, like other Internet business models, you can sometimes adopt the same strategies to build your M'LM business. Here are a few of them:
1. Use autoresponder to tell others about the products or services your M'LM company provides. Tell your prospects about the company, how the products can solve their problems, how they can get paid by telling others about the products, and how you will help them generate extra income from the business.
2. Create a product (an eBook for example) about anything related to your M'LM products or the problems that your products can solve. For example, you can write an eBook about periodontal disease, how it happens, several ways to cure the disease and then recommend dental care products from your M'LM company. Then, you can sell the eBook or give it away for free.
3. Create a one page website with a "Killer
Sales Letter" to sell your product. Your sales letter should be compelling enough that your prospects will pull out their credit cards to order your products right even before they finish reading your website. If they don't order, follow up with your autoresponder.
4. Create a content website to educate your prospects about your products and your business. Ken Evoy is suggesting this approach at his website: http://networkmarketing.sitesell.com/onlinetools.html
5. Use online multimedia tool to let your prospects be more open about your business. Instead of your trying to convince about the industry, let the professionals do the work for you. For example, ask your website visitors to view short prospecting movies before they contact you. Visit this site to find out more details: http://mlmlessons.com/mlmmovies
6. Hold tele-conference meetings to support, educate, train and sponsor people into your organization. This is extremely helpful to build a long distance group. With the internet, you can also hold web conference meetings where your prospects can logon to their PCs and hear you talk.
7. Buy prospect names with their particulars so that you can contact them on the phone or lead them to your website. This approach requires some skills to practice and a reliable resource to get your leads/prospect names.
These seven tips are just a start. Network Marketing or M'LM is an entire business industry by itself but you can always have an option to build it offline, online and both online and offline. Internet can probably speed up the progress or the process of your prospecting routine, but it shouldn't remove the relationship building between you and your team. The success of you in your M'LM comes from the success of your team.
So build your team and support them.
About the author:
Zamri Nanyan is the Editor and Pubisher of M.L.M Lessons e-course. Get the world's top M.L.M experts' advice delivered to your e-mailbox for FRÉÉ, increase your sign-ups, multiply your income, and be more devastatingly effective with your M.L.M business with secret techniques and power insider information! Visit http://mlmlessons.com to subscribe.
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